Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck

“Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck” is a compelling exploration of what makes certain ideas resonate and endure in the minds of people while others fade away. Co-authored by Chip Heath and Dan Heath, the book delves into the anatomy of sticky ideas, seeking to uncover the common elements that enable them to capture attention, inspire action, and stand the test of time. Drawing on a myriad of real-world examples, from urban legends to successful advertising campaigns, the authors distill the essential principles that transform ordinary ideas into extraordinary ones. --- Product Features --- Weight: 0.234, Kg Written_By: Dan, Heath Publisher: RHUK Book Type: Non-Fiction|Wisdom, Quest Categories: Self-help Best For: Analysis, &, Strategy Ages: 16+ Binding: Paperback Edition: Latest, edition, (7, February, 2008) Isbn: 978-0099505693 Language: English Pages: 336 Printing Remarks: Imported Dimension: 19.3, x, 12.7, x, 2.29, cm Total Pages: 336