This Is Marketing

“This Is Marketing” by Seth Godin is a groundbreaking work that challenges traditional marketing norms. Godin advocates for a more holistic and empathetic approach to marketing, emphasizing the creation of meaningful connections and value for consumers. The book is a guiding light for navigating the digital age, encouraging marketers to focus on solving problems and addressing niche community needs rather than chasing mass appeal. Godin’s insights, rooted in consumer psychology, make this book not just a manual for professionals but a manifesto for transforming the way businesses engage with and understand their audiences. It stands as a beacon for those seeking to revolutionize their marketing strategies and foster genuine connections in today’s dynamic marketplace. --- Product Features --- Weight: 0.353, Kg Written_By: Seth, Godin Publisher: Portfolio, Penguin Book Type: Undergrad-Grad Categories: Business Best For: Marketing, wisdom, in, one, compact|accessible|timeless, package Ages: 18+ Binding: Paperback Edition: 27, November, 2018 Isbn: 978-0241370148 Language: English Pages: 288 Printing Remarks: Standard, (Local, Print) Dimension: 15.3, x, 2.1, x, 23.4, cm Total Pages: 288