To Sell Is Human: The Surprising Truth About Persuading, Convincing, And Influencing Others

In “To Sell Is Human: The Surprising Truth About Persuading, Convincing, And Influencing Others,” bestselling author Daniel H. Pink challenges traditional notions of salesmanship and presents a fresh perspective on the art of persuasion. Pink contends that, regardless of profession, we are all engaged in the business of selling ideas, products, or ourselves on a daily basis. Drawing on a wealth of social science research, he explores the dynamics of influence and offers a nuanced understanding of what it means to be persuasive in the modern world. With a blend of wit and insight, Pink introduces the concept of “non-sales selling,” emphasizing the importance of empathy, attunement, and buoyancy in effectively convincing and influencing others. --- Product Features --- Weight: 0.192, Kg Written_By: Daniel, H., Pink Publisher: Canongate, Books Book Type: Fiction Categories: Business|Strategy, &, Management Best For: Personal, Transformation Ages: 18+ Binding: Paperback Edition: Main, edition, (21, June, 2018) Isbn: 978-1786891716 Language: English Pages: 272 Printing Remarks: Imported Dimension: 13, x, 1.8, x, 20, cm Total Pages: 272